The SH STYLE brand was born from a visionary, innovative approach linked to a path that sees its founder Sandra Hodel as its protagonist.
Born in Lugano, her personality has always been characterized by a strong creative streak that leads to the birth of continuous new ideas.
With a busy daily life, as a mother and career woman, she gradually decided to dedicate her free time to putting her passion into action: the desire to create.
During 2020, a very unusual year due to the pandemic, with a healthy dose of madness he decided to turn an idea into reality.
Thus was born “@sandrahodel.style”, a project structured in collaboration with a French ready-to-wear brand, which sees her involved as a personal stylist and which aims to enhance the "image capital" of each person.
For Sandra, the person becomes the focal point of her work: the uniqueness of each individual, with their own personality and essence, with their characteristics and peculiarities.
The creation of this new identity continues, and her growing passion for style, colors, and the desire to create something unique and authentic lead her to discover new raw materials and to collaborate with artisanal production workshops.
The first collaborations were established through meetings with artisans and leatherworkers; after numerous meetings, phone calls, sketches, and prototypes, the first two SH STYLE bag models were launched in spring 2022: casual-chic bags to enhance every look, designed for every woman seeking elegance, originality, sophistication, and comfort.
A perfect line for every occasion: from day at the office to evening at dinner, for models perfect to be paired with endless outfits.
New arrivals are quick to arrive, and the FW23 season features new models and unique details that make bags timeless.
The shades range from the most classic to the brightest and most vibrant: here the colors are tinged by emotions.
There's a great deal of research into materials, the finest leathers, and the perfect raw materials to create lines and movement; leather becomes a tactile sensation and transforms a fashion accessory into perception and poetry; thus, the shape of a model transforms into language and "lyricism."
The bag is seen as a story of the person who wears and uses it, designed to be the ideal life companion, a metaphor and accomplice to the progress of every woman and man, their movements, projects, and aspirations. Fashion is seen as an expression of art, emotion, industriousness, and craftsmanship, which also narrates the work of "creating" our person every day.
The very concept of uniqueness is enhanced by the possibility of creating your own bag by choosing colors and details, with a personalized ordering service.
A fashion that also respects the environment: the production of small batches and "custom" pieces allows us to avoid waste and leftovers, thus respecting the planet's resources; even leather scraps are reused to create small accessories like key rings or card holders.
The production is entirely Made in Italy, handmade by the skilled hands of artisans in workshops that are the pinnacle of craftsmanship and beauty; this is the great value found in every model and what has made fashion so great around the world.
