The brand

The SH STYLE brand was born from a visionary, innovative approach linked to a path that sees the founder Sandra Hodel as its protagonist.
Born in Lugano, her personality has always been characterized by a strong creative streak that leads to the birth of continuous new ideas.
With a busy daily life, as a mother and career woman, she gradually decides to dedicate her free time to putting her passion into motion: the desire to create.

During 2020, a very particular year due to the pandemic, with a healthy dose of madness he decided to turn an idea into reality.

Thus was born “@sandrahodel.style”, a project structured in collaboration with a French ready-to-wear brand, which involves her as a personal stylist and which aims to enhance the "image capital" of each person.

For Sandra, the person becomes the focal point of her work: the uniqueness of each individual, with their own personality and essence, with their characteristics and peculiarities.

The creation of this new identity continues and the growing passion for style, colors and the desire to create something unique and authentic, lead her to discover new raw materials and to interface with artisan production laboratories.

The first collaborations are established from the meeting with artisans and leather goods manufacturers; after various meetings, phone calls, drafts, prototypes, in the spring of 2022 the first two models of SH STYLE bags see the light: casual chic bags to embellish every look, designed for every woman seeking elegance, originality, sophistication and comfort.

A perfect line for every occasion: from the day at the office to the evening at dinner, for models perfect to be combined with infinite outfits.

The novelties are not long in coming and in the FW23 season new models and particular details are born that make the bags timeless.

The nuances range from the most classic to the brightest and most vitaminic: here the colors are dyed by emotions.
There is a great search for materials, for the best leathers, for the perfect raw materials to create lines and movements; the leather becomes a tactile sensation and transforms a fashion accessory into perception and poetry; here the shape of a model is transformed into language and “lyrics”.
The bag is seen as a story of the person who wears and uses it, designed to be the ideal life companion, metaphor and accomplice of the steps forward of every woman and man, of their movements, projects and aspirations. Fashion is seen as an expression of art, of feeling, of industriousness, of craftsmanship which is also a narration of the work in "creating every day" our person.

The very concept of uniqueness is enhanced by the possibility of creating your own bag by choosing colors and details, with a personalized ordering service.
A fashion that also respects the environment: the creation of small batches and “custom” pieces allows us to avoid waste, leftovers, thus respecting the resources that the planet provides us; even leather scraps are reused to create small accessories such as key rings or card holders.
The production is entirely Made in Italy, handmade by the skilled hands of artisans, in laboratories that are the maximum expression of "knowing how to do" the beautiful and good; this is the great value that is found in each model and that has made fashion great in the world.

The constant presence, the persevering work and the resilience of the creator, make the SH STYLE brand grow every day and, in spring 2024, Sandra decides to surround herself with a team of friends/professionals who are taking, in concert, important steps for the development of the brand.