L'Evoluzione del Valore: SH STYLE verso un lusso sempre più consapevole

The Evolution of Value: SH STYLE towards an increasingly conscious luxury

For SH STYLE, 2025 was a year of growth, challenges, and, above all, great validation. From day one, my mission was clear: to combine the precision of Swiss design with Italian craftsmanship, creating bags that are not just accessories, but lasting companions.

Recently, I dedicated some precious time to training and interacting with top fashion industry professionals during a workshop in Milan. This experience reinforced a deep conviction: to continue to guarantee uncompromising excellence, SH STYLE must evolve.

My choice: Quality and Transparency

The new price list will come into effect from January 1, 2026 .

This decision isn't just a simple adjustment, but an act of transparency towards you. Producing in small batches and collaborating with artisans who respect ethical rhythms and traditions has an intrinsic value that I have decided to fully honor.

One price!

I've chosen to firmly pursue direct sales . By eliminating unnecessary intermediaries, I'm able to maintain a genuine relationship with you, offering you a high-quality product at a fair price that's competitive with the major retail chains.

Every Franc/Euro invested in an SH STYLE bag goes directly into the quality of the materials, the attention to detail and the work ethic.

A look to the future

The new price list reflects the true value of the collection and upcoming models. Until December 31st, you'll have your last chance to purchase icons from the current collection at launch prices.

SH STYLE is not just a brand, it is a commitment to beauty that lasts over time.

Thank you for being part of this journey and for choosing, every day, the luxury of awareness.

In this festive season, I want to thank you from the bottom of my heart for the support and enthusiasm you've shown my creations during this extraordinary year.

I wish you a peaceful Christmas, filled with beauty and authentic moments to share with those you love.

With love and gratitude,

Sandra Hodel
 Creator and Founder, SH STYLE

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